Client: Elemis
Industry: Fashion & Apparel
Elemis wanted to enhance its online presence and increase sales by optimizing its ecommerce store. Despite offering high-quality fashion products, the brand struggled with engaging visitors, converting them into paying customers, and scaling operations effectively.
Elemis faced several challenges, including low website traffic, poor conversion rates, and operational inefficiencies. Their marketing strategies were ineffective, leading to limited visibility on search engines and low organic reach. Visitors who did land on the site were abandoning their carts at a high rate, and the store had a complex and inefficient checkout process. Moreover, managing inventory and fulfilling orders manually was a time-consuming process, leading to mistakes and missed sales opportunities. As the business grew, the inability to scale operations efficiently became an issue, preventing the brand from expanding its product range or serving more customers.
Commeriq implemented a comprehensive approach to address these challenges. The first step was optimizing the website for speed, mobile responsiveness, and a user-friendly checkout process to enhance the customer experience and reduce cart abandonment. We also worked on optimizing the product listings for SEO to increase visibility and organic traffic, ensuring that the products would rank better on search engines. Next, we integrated ecommerce store automation tools to handle inventory management, order processing, and customer communications, reducing manual efforts and errors. To increase traffic, we launched targeted paid advertising campaigns on Google and social media, ensuring we were reaching the right audience with the right message. These efforts collectively resulted in increased website traffic, higher conversions, and smoother operational processes.
Within six months, Elemis experienced a 35% increase in sales, driven by better traffic and higher conversions. The conversion rate improved by 25%, thanks to optimized website elements and effective paid ad campaigns. Operational efficiency increased by 40% through automation, allowing the team to focus on scaling and marketing rather than day-to-day tasks. Additionally, customer retention increased by 15% due to personalized email campaigns and a more seamless shopping experience.
