Client: HARA
Industry: Eco-Friendly Consumer Goods
HARA wanted to scale their Amazon presence, increase sales, and automate operational tasks to streamline their processes and grow their business without increasing overhead.
HARA faced several key challenges in their Amazon business. Their products lacked visibility on the platform, and despite having good products, they were not ranking well in search results. This led to low sales volume and limited customer reach. Additionally, their product listings were not optimized for Amazon’s algorithm, making it harder for customers to discover their products. They also struggled with inventory management, as they were manually tracking stock, leading to frequent stockouts or overstocking issues. Furthermore, their previous Amazon PPC campaigns were poorly targeted, leading to wasted ad spend and minimal returns.
Commeriq’s first step was to optimize HARA’ product listings, including images, titles, descriptions, and keywords to improve visibility and alignment with Amazon’s search algorithm. We also implemented Amazon FBA automation, ensuring that inventory management, order fulfillment, and shipping were handled seamlessly through Amazon’s FBA services, reducing manual workload and preventing stockouts. To address the visibility issue, we launched a comprehensive Amazon PPC campaign, targeting high-converting keywords and ensuring efficient ad spend. Additionally, we introduced Amazon dropshipping services, allowing them to expand their product catalog without the risk of overstocking or significant upfront investment.
HARA saw a 50% increase in sales within four months, driven by improved product visibility and optimized PPC campaigns. Product rankings for key search terms improved by 30%, bringing in more organic traffic. The implementation of Amazon FBA automation reduced manual inventory and order management time by 60%, enabling the team to focus on growth. Their PPC campaigns generated a 40% higher return on ad spend, and the dropshipping services helped the company expand its product offerings with minimal risk.
